In South Africa, convenience matters. Whether you’re paying for insurance, municipal services, entertainment, or your monthly household bills, customers want payment options that are fast, familiar, and secure.

That’s why Pay@ is proud to deepen its longstanding partnership with the Pepkor Group through +more, Pepkor’s customer rewards and loyalty app.

The +more app, which is available across Pep, Ackermans, and the wider Pepkor retail family, makes it simple for customers to manage their bills digitally, using the same trusted Pay@ infrastructure they rely on in-store.

A partnership built on trust and scale

Pay@ and Pepkor have worked together for many years, giving millions of South Africans safe and accessible ways to pay their bills in-store. +more is the next evolution of that partnership, offering customers the same reliability and simplicity, now extended into a digital environment.

Real growth, real impact

Since its launch in July, the +more digital bill-payment feature with Pay@ has shown exceptional adoption. By November, payments had already grown by more than 90% on the previous month, demonstrating just how strongly customers respond to trusted, easy digital tools. With a customer base of 13 million South Africans already registered for +more within 18 months, there should be a steady increase in payment adoption via this channel.

As more customers shift between in-store and app-based payments, Pay@ can already see the lift in successful payments. It’s a reflection of what matters most to South Africans: convenience, simplicity, and confidence that their payments will go through.

Bringing payments closer to the customer

Whether in-store at Pep or Ackermans, or at home using the +more app, customers now have more control and more flexibility in how they pay their bills.

This is what the Pay@ and Pepkor partnership has always been about. Meeting customers where they are, building trust, and making everyday payments easier.

If you haven’t tried it yet, download the +more app and pay your next bill using Pay@. It’s quick, convenient, and built on the same payment network South Africans already trust.

A simple, unified way to pay your bills

With +more, customers can now use a single +more barcode at any Pepkor retailer for rewards on in-store purchases, but the app does more than rewards. It also unlocks a digital payment channel allowing Pay@ bill payment directly on your smartphone.

Using the +more app, customers can:

• Pay any Pay@-enabled bill: This includes municipal accounts, insurance premiums, entertainment services, and more.
• Pay from anywhere via card: No need to visit a store. Just open the app, select the Pay@ option, and complete your payment securely by card.

How to Pay Your Bills with Pay@ on the +more App

Paying your bills through +more using Pay@ is quick and straightforward. Here’s how:

• Download and open the +more app
  • If you don’t already have it, download +more from your app store.
• Register or log in with your details.
• Go to the bill payments section
  • Open the app and navigate to the Pay your bills option on the home screen or the Services option in the menu bar.
• Find your unique Pay@ reference number
  • Look at your invoice, statement or bill from your service provider.
  • Locate the unique Pay@ reference number printed on it (usually near the barcode or payment info).
• Enter your Pay@ number in the app
  • Click on the Pay@ Button
  • Type the Pay@ reference number exactly as it appears on your bill.
• Confirm the amount you want to pay.
• Enter your card details securely, or use any saved card if available.
• Confirm and submit your payment
  • You will be re-directed to authenticate the payment within your banking app
  • Tap Pay or Confirm to complete the transaction.
• Get your confirmation
  • You’ll receive an in-app confirmation

Keep this receipt as proof of payment, just as you would with an in-store Pay@ transaction.